Developing Brand Identity

The Brand Identity of a business is how a company wants to be perceived by its consumers. The components of brand include its name, logo, tone, tagline, typeface, among others. They are created by a business to reflect the value it is trying to bring to the market and to appeal to its customers. Establishing, developing and maintaining a brand identity is extremely important for a company. EXIN Media brings for you the ways through which you can develop the brand for your business.

First of all, try to think what makes your business unique. Understand the personality of the brand — its history, function and the ethos behind it all. Extract every nuance of who the client is and what the company’s about, including the intended target market, how it wishes to be perceived, and formats and outlets for where it wishes to promote itself.

No matter how much experience you have, the client knows the product better than you ever will. Rushing in with a set of en vogue visuals might get you praises from your peers, but could be off-kilter with your client's expectations and what's best for the brand.

Come up with a logo, slogan, tagline or typeface that suits your personality or your business’ personality.

When it comes down to it, brand strategy is business strategy.  If your brand is crafted strategically and implemented consistently, it differentiates your market positioning to create a sustainable competitive advantage. 

With that, always remember that no matter how strategic or practical you get, your success will depend on how well you emotionally connect with your consumers.